I’ve analyzed every number from this quarter. Let’s talk about what stalled, what’s selling, and how we’ll position your home to win.

The headlines might be confusing, but here’s the straightforward truth: The market is shifting.

Let’s catch up on what’s been going on in the third quarter of 2025, especially in the last few weeks. If you’re wondering what this means for you, whether it's a good time to sell, or if buyers are taking the lead, let’s break it down.

What’s happening in the market? Sales are down about 1% year over year. It might not sound like much, but keep in mind that last year was a 30-year low for sales, not just in Metro Atlanta but across the country. So, we’re actually seeing even lower sales compared to an already tough year.

With fewer sales comes a dip in prices. Right now, the median sales price has dropped by about half a percent. For sellers, that means you’ll need to negotiate a bit more. Sellers are currently getting about 96% of their asking price, which is roughly 1% less than last year.

Inventory is slowly increasing. We’re sitting at nearly four months of inventory. Usually, anything under six months leans towards a seller’s market. However, many Realtors and sellers feel like it’s more of a buyer’s market lately, especially these past few weeks.

When uncertainty is in the air, like concerns about a government shutdown, people tend to hold off on buying. Hopefully, once things settle down, we’ll see more buyers jump into the market.

What home sellers should know. Here’s a noticeable gap right now between what buyers are willing to pay and what sellers are asking.

In Q3, 45% of new listings had to reduce their prices before going under contract. Plus, over 43% of the listings didn’t sell at all. That’s nearly one in two! It’s more important than ever to nail your pricing strategy right out of the gate.

“This isn’t the time to test the market. It’s the time to price on the low end and win.”

If you're selling, getting your price and presentation right is crucial. Homes that are priced well tend to sell quickly, often in less than a week.

To figure out if your home is priced right, check out what your neighbors’ homes sold for, and pay close attention to what’s active on the market. This isn’t the time to price high; aim for the lower end of the range. Testing the market isn’t a smart move right now.

If you overprice your home, you could end up sitting on the market for about two and a half times longer than those who price correctly, and you might sell for around 8.5% less.

For those who say, “We’re fine if it doesn’t sell right away,” that’s a misconception—it could end up costing you money and extending your time on the market.

If you’re a homebuyer, you have more market leverage than you have had in over ten years right now. More inventory, longer days on the market, and better negotiation power make this a great time for you.

But don’t get too comfortable. The best homes are still selling fast and often for top dollar. Don’t assume you can negotiate on every property. As the government gets back on track and we move into spring, expect more buyers to come in, which means more competition and less room to negotiate.

What’s the big picture? Right now, we’re in a balanced market that calls for strategic moves. Sellers who price smart, often below what they think is market value, are the ones who will win. And buyers who act quickly will also come out ahead.

If you’re thinking about making a move, now is the time to have a clear strategy. If you truly want to sell, we can get it sold for you. If you truly want to buy, let's do it.

Book a one-on-one strategy call with me.

You can also call, text, or email me at (404) 800-7111 or kelly@kellysellsatlanta.com. I can help you cut through the noise, interpret the data, and make the smartest move possible in this market.