With home prices up, the real estate market is changing. Right now, strategy matters more than ever when buying or selling a home.

Overpriced homes are everywhere. Sellers are giving away thousands in concessions, and homes are taking longer to sell, which brings us to the question: How do you win in this market?

Today, we’re breaking down the Q2 metro Atlanta housing stats and what they actually mean if you’re buying or selling right now. No jargon. No sugarcoating. Just what’s really happening and how you can win, no matter which side of the deal you’re on.

What are the current numbers behind the market? Home sales are up 2.6% from last year, and prices are up 3.23%. The market is moving, but it’s not sprinting. We are in a strategy market, and if you’re not playing this market right, you’re losing, whether you’re buying or selling.

If you’re a homebuyer, opportunities are everywhere. For those looking to buy, here’s some good news: over 65% of homes are closing with seller-paid closing costs, an increase of 7% from last year. This means sellers are more willing to negotiate. If a home has been sitting for more than eight days, it’s likely overpriced, and that’s your cue to negotiate.

“We are in a “strategy market”; and strategy is how you win.”

Another thing to note is that 40% of sellers had to reduce their price before going under contract last quarter. Homes that missed the mark on pricing were on the market eight times longer than those that were priced right from the start.

Buyers who are patient and strategic, and who work with someone who knows how to read these signs, are landing great homes and even better deals.

If you’re a home seller, stop overpricing before it backfires. In Q2, about 61% of homes in metro Atlanta hit the market overpriced. This usually leads to weeks of frustration, constant showings, and eventually, a price cut. 

If you want to sell quickly, price your home right from day one. Homes priced correctly are gone in eight days or less, often for full price or more.

If your home has been on the market for more than a week with little interest, it’s time to reassess your price. The number you list your home for isn’t about what you feel it’s worth. It’s about a strategic price that attracts the most buyers and helps you compete against other listings.

When the market speaks to you and you ignore it, it’s going to cost you. Whether you’re buying or selling, the ones who succeed are those who think strategically and act smartly. 

If you’re looking to make informed decisions that align with your goals, let’s connect. Call, text, or email me with your questions at (404) 800-7111 or kelly@kellysellsatlanta.com. I can help you cut through the noise, interpret the data, and make the smartest move possible in this market.